Display stand for Arts expo , 3.6 x 3.6m
05 a corporate world
exhibition: A bespoke display system for the New Zealand Institute of Architects
film: Making Waves with 20...
mapping: KAREN Network
Creative New Zealand
1996 to 2005: strategic brand design across all visual communications, from printed matter to building signage, promotional display and website design
My connection with the arts council, Creative New Zealand, started in early 1996. with an existing CNZ logo, accompanied by minimal guidelines for use, and the immediate need for a new funding guide, and quite separately, but related, The Performing Arts Touring Directory. The problem of little or no brand direction for CNZ was solved by introducing a distinctive typographic voice, a flexible design approach, and a documentary photographic style (real artists making real work) woven in and out of supplied imagery and artworks. A reduced colour palette (single, two and three-colour printing) on uncoated run-of-the-mill paper stock — the feel of printed matter — helped CNZ to engage with their audiences, from artists to institutions. At the time, this shift from the sharp and glossy of print in NZ was not common, as it is today. For almost a decade, through the production of visual communications, not a set of guidelines, we built a comprehensive and versatile visual brand for CNZ, that worked.
2000s selectedAthfield Architects
REANNZ Research & Education Advanced Network New Zealand
The Oxygen Group